The Effects of Personalized Product Recommendations on Advertisement Response Rates: The “Try This. It Works!” Technique

By Daniel J. Howard, R. Kerin. 2004

92 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e3fd773edccecbeb277882c6d859369b416af0d3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Freya De Keyzer
2. Nathalie Dens
3. Patrick De Pelsmacker
4. J. Graafland

In Sociology and Political Science

1. Freya De Keyzer
2. Nathalie Dens
3. Patrick De Pelsmacker

Citations in the corpus

• Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015, background): “For example, personalization of a direct marketing message induces a better advertising response rate (Howard and Kerin 2004).”
• Word of Mouse (2008, background): “Research shows that consumers welcome personalized product offerings and that personalized messages enhance responsiveness (Howard and Kerin 2004).”