Word of Mouse

By L. Xia, Nada Nasr Bechwati. 2008

327 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The role of emotions and conflicting online reviews on consumers' purchase intentions (2018, background): “By contrast, empathy is the extent to which readers find resonance with the reviewer and think about how they would feel if they were in the situation described in the review (Xia & Bechwati, 2008).”
What makes a useful online review? Implication for travel product websites. (2015, background): “That is, online consumers respond more positively to reviews including social information than non-identifiable online sources (Jarvenpaa & Leidner, 1999; Xia & Bechwati, 2008).”
Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach (2017, background): “…has a significant impact on review helpfulness (Forman et al., 2008; Liu & Park, 2015; Racherla & Friske, 2012), suggesting that an online review from identified sources is perceived as more helpful than a review from non-identified reviewers (Jarvenpaa & Leidner, 1998; Xia & Bechwati, 2008).”
Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis (2014, background): “IS and marketing researchers also report the impact of eWOM generated in different online platforms, including Websites (Bailey, 2004), online forum (Xia & Bechwati, 2008), and blog, emails, virtual community, etc. (Chan & Ngai, 2011), on purchase intention.”