Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations

By Ulrike Gretzel, Yu-Lan Yuan, Daniel R. Fesenmaier. 2000

393 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e32922e5af31bf37b5c564c6846f5fa010b8b86c

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Citations in the corpus

Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis (2007, background): “Web-based destination marketing has become a reality for most DMOs and simultaneously constitutes a great opportunity and a great challenge for these organizations (Gretzel, Yuan, and Fesenmaier 2000).”
The entrepreneurship research in hospitality and tourism (2019, background): “Moreover, a mismatch can emerge between the amount of money an H&T enterprise spends on IT and the actual benefits (Gretzel et al., 2000).”
Residents as Travel Destination Information Providers: An Online Community Perspective (2010, background): “Because of exchanging information and reading online reviews, travelers will likely save time in decision making while making more informed buying decisions (Gretzel, Yuan, and Fesenmaier 2000).”
Information technology and consumer behavior in travel and tourism: insights from travel planning using the internet. (2015, background): “Also during this time, many innovative destination marketing organizations (DMOs) began to realize their new role as partners within the tourism systemwherein they became “information brokers” as they sought to develop and coordinate a range of new systems that would be used by their stakeholders to”
The influence of message format on the effectiveness of print advertisements for tourism destinations (2007, background): “A few format studies have been carried out during the two last decades for the major advertising media, such as radio (Sullivan 1990), internet (Gretzel et al. 2000; Burns & Lutz 2006), mobile telecommunication (Rau & Chen 2006), and of course print media (see below).”
Using Local Cuisines when Promoting Small Caribbean Island Destinations (2013, background): “In other words, websites and online materials are a step forward from traditional broadcast media, as they allow consumers to interact with the website content, while the website captures information about the consumer’s preferences and intentions (Doolin et al., 2002; Gretzel et al., 2000; Hills & ”