Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis

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Measuring the Impacts of Online Word-of-Mouth on Tourists' Attitude and Intentions to Visit Jordan: An Empirical Study (2013, background): “Some researchers, such as Tucker (2011), consider WOM to be a key to an organization’s success. Tucker (2011) added that consumers, as a whole, are often untrusting of the producer’s own advertising, and much more trusting of other consumers. Because WOM can be positive or negative, some researchers”
The influence of tourism website on tourists' behavior to determine destination selection: : A case study of creative economy in Korea (2015, background): “With regard to successful positioning in the severely competitive market environment, researchers and DMOs took an interest in the evaluation and efficacy of a destination website (Han and Mills, 2006; Park and Gretzel, 2007; Tang et al., 2012).”
INFORMATION TECHNOLOGY APPLICATIONS IN HOSPITALITY AND TOURISM: A REVIEW OF PUBLICATIONS FROM 2005 TO 2007 (2009, neutral): “In addition, qualitative meta‐analysis (Park & Gretzel, 2007 ).”
On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages (2018, positive): “Visual appearance is identified as a success factor for positive return on investment of websites (Park & Gretzel, 2007).”