The influence of message format on the effectiveness of print advertisements for tourism destinations

By A. Decrop. 2007

109 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/aa5200585774dab4c70730a88445a425440f64fb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Gabrielle Walters
2. B. Sparks
3. Carmel Herington
4. Jungmin Yoo
5. Minjeong Kim

In Social Psychology

1. B. Sparks
2. Carmel Herington
3. Gabrielle Walters

In Sociology and Political Science

1. Gabrielle Walters
2. B. Sparks
3. Carmel Herington
4. T. Lee
5. D. Quadri-Felitti
6. Ann Marie Fiore
7. Jungmin Yoo
8. Minjeong Kim

Citations in the corpus

• The Impact of Consumption Vision and Emotion on the Tourism Consumer’s Decision Behavior (2012, methodology): “Prior research has been successful in theorizing the influence of ad-induced mental imagery on attitude formation (Kisielius & Sternthal, 1984), product recall (Unnava & Burnkrant, 1991), attraction (liking; Decrop, 2007), and emotion (Goossens, 1994; Hirschman, 1985).”