Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents

By Hsien-Tung Tsai, Heng-Chiang Huang, Ya-Ling Chiu. 2012

141 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e31709e89eb6eb535a66a1d08d28829a1e593a65

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Michel Laroche
2. Marie-Odile Richard
3. Earl L. Reid
4. Mohammad Reza Habibi
5. Haeyoung Lee
6. Woo Gon Kim
7. Graeme McLean
8. Kofi Osei-Frimpong

In Organizational Behavior and Human Resource Management

1. Michel Laroche
2. Marie-Odile Richard
3. Earl L. Reid
4. Mohammad Reza Habibi
5. Haeyoung Lee
6. Woo Gon Kim
7. Osman M. Karatepe
8. Sharron J. Lennon

In Sociology and Political Science

1. Michel Laroche
2. Marie-Odile Richard
3. Earl L. Reid
4. Mohammad Reza Habibi
5. Haeyoung Lee
6. Woo Gon Kim
7. Graeme McLean
8. Kofi Osei-Frimpong

Citations in the corpus

• Understanding Knowledge Sharing in Online Travel Communities (2014, background): “As a result, travel community managers concerned with the health and sharing activity of their communities need to consider ways to foster member identification and connectivity among travel members (Qu & Lee, 2011; Tsai et al., 2012).”
• The roles of brand community and community engagement in building brand trust on social media (2014, background): “Tsai, Huang, and Chiu (2012) examined the antecedents of participation in brand community.”