Introduction to consumer value

By M. Holbrook. 2002

557 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/dfdf32ff3f85d3d3bc4af2ff6b770f376ea39322

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Citations in the corpus

The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands (2016, background): “This result can be explained by Iwasaki and Havitz's (1998) study and the Elaboration Likelihood Model (ELM) (Petty & Cacioppo, 1986). According to the ELM, consumers with low involvement tend to be attracted by peripheral cues that are not directly related to the product itself. Based on Iwasaki an”
Examining the Role of Emotional and Functional Values in Festival Evaluation (2011, methodology): “, “I will keep attending the festival”) were adapted from Oliver (1997) and Zeithaml, Berry, and Parasuraman (1996).”
Emotions and visitors’ satisfaction at a museum (2014, result): “Among them, in contrast with the information-processing paradigm – in which consumer behaviour is objective and rational – the experiential paradigm highlights the intrinsically personal relativity of consumption behaviour, and presents consumer behaviour as pursuing the more subjective, emotional a”
Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “The practically oriented management literature in the late 1990s and 2000s largely followed Holbrook and Hirshman’s view. In a book titled “Experiential Marketing,” Schmitt (1999) contrasted traditional marketing’s product-oriented focus on functional features and benefits with experience marketing’”
Gender differences in using mobile data services: utilitarian and hedonic value approaches (2010, background): “any good, service, thing, place, event, or idea) (Holbrook, 1999).”
Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination (2015, background): “Others also view customer value as the customer’s perception of the benefit or advantage arising out of their association with an organization’s offering (Bradley and Sparks, 2012; Holbrook, 1999; Woodall, 2003).”