Range and Number-of-Levels Effects in Derived and Stated Measures of Attribute Importance

By Peeter W. J. Verlegh, Hendrik N. J. Schifferstein, D. Wittink. 2002

137 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/de31e63d99b936a49484798e3ed04978ffa86f79

How researchers see this paper

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In Economics and Econometrics

1. Teppei Yamamoto
2. Daniel Hopkins
3. Mario Pandelaere
4. Brian Wansink
5. Koert van Ittersum
6. Jens Hainmueller
7. Joost M. E. Pennings
8. Justin Grimmer

In General Decision Sciences

1. Joost M. E. Pennings
2. Chulmo Koo
3. Youhee Joun
4. Teppei Yamamoto
5. Mario Pandelaere
6. Brian Wansink
7. Koert van Ittersum
8. Sung-Byung Yang

In Organizational Behavior and Human Resource Management

1. Chulmo Koo
2. Mario Pandelaere
3. Brian Wansink
4. Sung-Byung Yang
5. Seunghun Shin
6. Joost M. E. Pennings

Citations in the corpus

• How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons (2011, background): “First, expanding the scale increases the number of levels and may also increase the perceived range of variation; both factors increase the weight attached to the attribute (Verlegh, Schifferstein, and Wittink 2002).”
• Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach (2017, background): “…levels sometimes cannot reflect the real distribution of attributes by simplifying the levels of attributes; thus, this may result in a biased outcome, not reflecting realistic situations faced by consumers (Gil & Sánchez, 1997; Green & Krieger, 1991; Silayoi & Speece, 2007; Verlegh et al., 2002).”
• The validity of attribute-importance. measurement: A review (2007, background): “The rationale for this proposition is that the attribute-level information frames the participants when responding to the attribute-importance questions (Verlegh et al., 2002; Wittink et al., 1989).”
• Causal Inference in Conjoint Analysis: Understanding Multidimensional Choices via Stated Preference Experiments (2013, background): “However, such an assumption is often difficult to justify, and it raises additional validity concerns such as the “range effect” and “number-of-levels effect” (Verlegh, Schifferstein, and Wittink 2002).”
• A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2017, unknown): “The number-of-levels effect is even stronger than the range effect (Verlegh et al., 2002).”