How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
By Mario Pandelaere, B. Briers, C. Lembregts. 2011
157 citations recorded by the source corpus.
Subfields: Economics and Econometrics, General Decision Sciences, Marketing
View Paper: https://www.semanticscholar.org/paper/28118c2c7ae46f43b210c4598f241a20811aa611
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Citations in the corpus
- Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers (2012, background): “, numbers and units are changed simultaneously), and to then assess the role of numbers in the context of numerosity (Burson et al. 2009; Pandelaere et al. 2011; Wertenbroch et al. 2007).”