Marketing mix formulation for higher education: An integrated analysis employing analytic hierarchy process, cluster analysis and correspondence analysis

By H. Ho, Chia-chi Hung. 2008

95 citations recorded by the source corpus.

Subfields: Communication, Management of Technology and Innovation, Political Science and International Relations

View Paper: https://www.semanticscholar.org/paper/dda88f73f25fceba5ff82d44f3019192a742f824

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Johan De Jager
2. G. Gbadamosi
3. L. C. Duque
4. Teddy Chandra

Citations in the corpus

• Specific remedy for specific problem: measuring service quality in South African higher education (2010, background): “The geographic surroundings and location of an HE institution and are often perceived as aspects which will influence the choice of a particular institution (Ho and Hung 2008; De Jager 2006).”