When consumers and brands talk: Storytelling theory and research in psychology and marketing

By Arch G. Woodside, Suresh C. Sood, K. Miller. 2008

607 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/dd9814df9e9036f994929f26afd70666abaa0628

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. V. Pitardi
2. Laurence Dessart
3. Candice R. Hollenbeck
4. Robert Wheeler

In Literature and Literary Theory

1. V. Pitardi
2. Laurence Dessart
3. George M. Zinkhan

In Marketing

1. V. Pitardi
2. Laurence Dessart
3. Candice R. Hollenbeck
4. George M. Zinkhan
5. Robert Wheeler

Citations in the corpus

• Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart (2010, background): “Research suggests that consumers build relationships with brands through storytelling (Papadatos 2006 ; Woodside, Sood, and Miller 2008 ; Simmons 2006 ).”
• How Johnny Can Persuade LLMs to Jailbreak Them: Rethinking Persuasion to Challenge AI Safety by Humanizing LLMs (2024, unknown): “On the psychology side, we include terms and definitions of per-suasion techniques based on Pornpitakpan (2004)”
• How stories generate consumer engagement: An exploratory study (2019, background): “This response results from a long-term storytelling strategy with clear and enduring messages and values (Woodside et al., 2008), while also reinforcing the enduring nature of CE.”