Measuring consumer's willingness to pay for organic and Fair Trade products

By Tagbata Didier, Sirieix Lucie. 2008

313 citations recorded by the source corpus.

Subfields: Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/17f85916e3e8abe2f44380990df1afa099f563ec

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Christine Eckert
2. Stacey L. Davis
3. Hong Liu
4. Nelson A. Barber
5. Paul F. Burke
6. Breda McCarthy

In Plant Science

1. Christine Eckert
2. Stacey L. Davis
3. Hong Liu
4. Paul F. Burke
5. Breda McCarthy

Citations in the corpus

• Measuring psychographics to assess purchase intention and willingness to pay (2012, background): “Furthermore, consumers have expressed a willingness to pay a premium to purchase environmentally friendly products (Barber, 2010; Bazoche et al., 2008; GFK, 2007; Loureiro, 2003; Laroche et al., 2001; Didier and Lucie, 2008).”
• Food Waste and the ‘Green’ Consumer (2017, background): “Studies have shown that product taste, quality, healthiness and sustainability are important criteria for purchasing organic and local foods (Didier and Sirieix, 2008; Palovita, 2010; Torjusen et al., 2001).”
• Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence (2019, unknown): “The most similar study to the present study which has applied BDM is a study that aimed to measure consumer’s WTP for organic and fair-trade products (Didier & Lucie, 2008).”
• Segmenting consumers’ reasons for and against ethical consumption (2014, methodology): “, 2010) and much literature indicates that most consumers are unwilling to compromise on price, value, quality, and brand (see, Boulstridge and Carrigan, 2000; Carrigan and Attalla, 2001; Auger et al., 2003; Carrigan et al., 2004; Didier and Lucie, 2008; Auger et al., 2010; Bray et al., 2011).”
• The Importance of Social Product Attributes in Consumer Purchasing Decisions: A Multi-Country Comparative Study (2010, unknown): “Most of the previous research on social attributes (and intangible attributes) has included a single set of attributes as well as a limited set of tangible attributes (e.g., Didier & Lucie, 2008).”