How Big Old Companies Navigate Digital Transformation

By Ina M. Sebastian, J. Ross, C. Beath, Martin Mocker, Kate Moloney, Nils O. Fonstad. MIS Q. Executive, 2020

903 citations recorded by the source corpus.

Elements of Successful Digital Transformation12 New digital technologies, particularly what we refer to as SMACIT3 (social, mobile, analytics, cloud and Internet of things [IoT]) technologies, present both game-changing opportunities and existential threats to big old companies. GE’s “industrial internet” and Philips’ digital platform for personalized healthcare information represent bets made by big old companies attempting to cash

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d3e66de0dda39be875d40e8751eb82a7babdb215

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

  1. Nicolai Etienne Fabian
  2. T. T. Sousa-Zomer
  3. Andy Neely
  4. Veronica Martinez
  5. Abhi Bhattacharya
  6. Stefan Strohmeier
  7. John Qi Dong
  8. Vera Nur Aini Oktaviani Putri

In Marketing

  1. Nicolai Etienne Fabian
  2. A. Pinkwart
  3. Anna Frieda Rosin
  4. Andy Neely
  5. Abhi Bhattacharya
  6. S. Stubner
  7. John Qi Dong
  8. Vera Nur Aini Oktaviani Putri

In Strategy and Management

  1. Nicolai Etienne Fabian
  2. T. T. Sousa-Zomer
  3. Andy Neely
  4. Veronica Martinez
  5. Abhi Bhattacharya
  6. S. Stubner
  7. Stefan Strohmeier
  8. John Qi Dong

Citations in the corpus