The influence of a digital strategy on the digitalization of new ventures: The mediating effect of digital capabilities and a digital culture
By Dorian Proksch, Anna Frieda Rosin, S. Stubner, A. Pinkwart. Journal of Small Business Management, 2021
306 citations recorded by the source corpus.
ABSTRACT A higher degree of digitalization in new ventures’ product/service offerings and their processes can lead to a faster time to market and the ability to rapidly scale. Hence, it has the possibility to significantly impact the performance. To increase the degree of digitalization in new ventures, they can implement a digital strategy. Currently there is no evidence if this measure has a strong impact on the degree of digitalization. We therefore empirically investigate the influence of a digital strategy on the degree of digitalization in new ventures’ products/services and processes. We analyzed 102 new ventures using SEM. Building on the contingency theory, we show that only having a digital strategy is insufficient to achieve a high degree of digitalization. The digitalization of products/services is partially mediated by digital IT capabilities, and the effect of digital strategy on process digitalization is partially mediated by digital IT capabilities and a digital culture.
Subfields: Management of Technology and Innovation, Management Science and Operations Research, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/d0bcc5d9ba6521c69b50e24e92d305ee04c0a525
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In Management of Technology and Innovation
In Management Science and Operations Research
In Strategy and Management
Citations in the corpus
- How can SMEs successfully navigate VUCA environment: The role of agility in the digital transformation era (2022, background): “The literature identifies this capability as IT capability (Ravichandran, 2018) or digital capability (Proksch et al., 2021) or digital technologies capability (Wardaya et al., 2019).”