Like more, look more. Look more, like more: The evidence from eye-tracking

By L. Maughan, S. Gutnikov, Robert Stevens. 2007

160 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d1aab98f9c1f30becadb907cdfa61a06cef5b0a6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. M. Wedel
2. Rik Pieters
3. J. Alba
4. Margaret G. Meloy
5. Elizabeth F. Loftus
6. Martin Weber
7. Markus Glaser
8. Richard P. Bagozzi

In Marketing

1. Rik Pieters
2. M. Wedel
3. Brian W. Miller
4. Eric T. Bradlow
5. J. Alba
6. Elizabeth F. Loftus
7. David A. Hensher
8. John M. Rose

In Sociology and Political Science

1. M. Wedel
2. Rik Pieters
3. H. Bodur
4. Eric T. Bradlow
5. Hunter G. Hoffman
6. J. Alba
7. Margaret G. Meloy
8. Elizabeth F. Loftus

Citations in the corpus

• Using Reading Times and Eye-Movements to Measure Cognitive Engagement (2015, background): “In advertising, Maughan, Gutnikov, and Stevens (2007) proposed the principle of “like more, look more.”
• Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012, background): “Visual attention, captured through eye movements, is a significant predictor of brand choice (Maughan, Gutnikov, and Stevens 2007; Pieters and Warlop 1999).”