Consumer perceptions of product packaging

By O. Ampuero, N. Vila. 2006

631 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d18f540447b32237d21d22ee7a162a1f9c859440

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. K. White
2. Darren W. Dahl
3. Robin J. B. Ritchie
4. S. Jaafar
5. Lily Lin
6. Jennifer J. Argo
7. Jonah A. Berger
8. K. Winterich

In Social Psychology

1. K. White
2. Darren W. Dahl
3. S. Jaafar
4. Robin J. B. Ritchie

Citations in the corpus

• Consumers ’ Perceptions , Attitudes and Purchase Intention towards Private Label Food Products in Malaysia (2013, background): “Besides, packaging is important due to it reaches almost all consumer, therefore it is an important factor in the decision-making process, and consumer usually examined product by looking at the information provided on the packaging (Ampuero and Vila, 2006).”
• Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers (2018, background): “Thus, the ecological consumer has given priority to protecting the environment and quality of life [6].”
• When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue (2016, background): “Ensuring the integrity of the product is one of the essential functions of packaging (Ampuero and Vila 2006), and, perhaps for this reason, product safety is something marketers commonly try to convey through the package.”