College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences

By Fred Beard. 2003

92 citations recorded by the source corpus.

Subfields: Information Systems and Management, Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/d12ab8a4440f066a4c937a472af99ea4c723a350

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Nicola E. Stokburger‐Sauer
2. Chai Har Lee
3. Uchenna Cyril Eze
4. Martin Eisend

In Management of Technology and Innovation

1. Nicola E. Stokburger‐Sauer
2. Chai Har Lee
3. Uchenna Cyril Eze
4. Martin Eisend

In Marketing

1. Nicola E. Stokburger‐Sauer
2. Chai Har Lee
3. Uchenna Cyril Eze
4. Martin Eisend
5. Benjamin K. Johnson
6. Susanna S. Lee
7. Celso Augusto de Matos
8. Vikas Kumar

Citations in the corpus

• Brand personality: A meta-analytic review of antecedents and consequences (2013, methodology): “…individual studies 0 = students (48 samples), 1 = nonstudents (28 samples) Control for the confounding effects of the sample characteristics (e.g., Beard 2003) Study design Captures the study design as either experiment or survey; obtained from individual studies 0 = survey (41 samples), 1 =…”
• Consumers' Attitude towards Advertising (2012, background): “In a prior study of college students’ attitude towards advertising’s ethical, economic and social consequences, Beard (2003) found that college students believe strongly that advertising can cause people to buy things that they should otherwise not buy. In addition, another study conducted by Tai (2”