Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses

By Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Senecal. 2018

200 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a888b6f1345c5263569897646cc5e396b8888d83