The emotional connotations of color: A qualitative investigation

By T. Clarke, Alan Costall. 2008

234 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d08f3499bb939c797ca38febf658e151cdd35b71

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In Experimental and Cognitive Psychology

In Social Psychology

Citations in the corpus

Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments (2020, background): “Colors have the potential to immediately evoke certain emotions and activate semantic concepts (Clarke & Costall, 2008; Kaya & Epps, 2004).”
The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention (2016, background): “On the other hand, the warm color of red is almost the emotional opposite to blue; it is linked to exciting, arousing, and stimulating emotions, being positive or negative in valence, across numerous studies (Clarke & Costall, 2008; Labrecque & Milne, 2012).”
Color psychology: effects of perceiving color on psychological functioning in humans. (2014, unknown): “F or p er so na l u se o nl y. PS65CH05-Elliot ARI 15 November 2013 12:29 calmness, success (Clarke & Costall 2008, Moller et al. 2009)].”
The influence of color on student emotion, heart rate, and performance in learning environments (2016, background): “These findings support the notion that cool colors are calming whereas warm colors are stimulating.(12,13) Thus, reds make people more active and people are calmed by blues.”
Exciting red and competent blue: the importance of color in marketing (2012, background): “Yellow taps the cheerful facet of sincerity as it generally elicits feelings of optimism, extraversion, and friendliness (Fraser and Banks 2004; Odbert et al. 1942; Wright 1988) and happiness and cheerfulness ( Clarke and Costall 2007; Kaya and Epps 2004; Murray and Deabler 1957; Wexner 1954).”