Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish

224 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Authenticating brand activism: Negotiating the boundaries of free speech to make a change (2021, background): “Our study extends the literature (Bhattacharjee et al. 2013; Lee and Kwak 2016; Mukherjee and Althuizen, 2020) by offering a framework showing that stakeholders’ assessment of controversial branding practices acceptability is based on brands’ perceived moral competency.”
The role of moral decoupling in the causes and consequences of unethical pro-organizational behavior (2019, methodology): “Through a process referred to as moral decoupling, people can selectively disassociate their judgments of performance from their judgments of morality (Bhattacharjee et al., 2013).”