Green purchase behavior of undergraduate students in Hong Kong

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Factors influencing consumers’ purchase intention of green sportswear (2015, background): “Consumers’ perception has also been shown to directly influence their purchase intention for organic or green products, because of perceiving the products to be more environmentally friendly, safe, and good for their health (Lai and Cheng 2016).”
Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2018, background): “Although a few scholars have scrutinized the factors affecting the antecedents of purchase intentions and purchase behaviour for green products via the mediation role of attitude (Chan, 2001; Lai and Cheng, 2016; Wei et al., 2017), and no such similar studies were found that evaluated the above four”
Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach (2021, background): “Once consumers are exposed to this information, they might be more willing to buy environmentally friendly beauty products (Lai and Cheng, 2015).”