Beyond Vicary's fantasies: The impact of subliminal priming and brand choice

By J. Karremans, Wolfgang Stroebe, Jasper Claus. 2006

310 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/ccd8f0b298a168e52a7b5cd40445db8599378f03

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. P. Briñol
2. Richard E. Petty

In Literature and Literary Theory

1. Richard E. Petty
2. P. Briñol
3. Joseph J. Siev
4. J. Teeny
5. Zakary L. Tormala

In Marketing

1. P. Briñol
2. Richard E. Petty
3. J. Teeny
4. Zakary L. Tormala

Citations in the corpus

• A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “, the energizing benefits of a product are emphasized to tired consumers), it can enhance the appeal’s effectiveness (Karremans et al., 2006; Risen & Critcher, 2011).”