Position Auctions with Consumer Search

By Susan Athey, Glenn Ellison. 2007

499 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/ccc782afb87b5127675cef00544906541a8d9de8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

In Marketing

In Strategy and Management

Citations in the corpus

Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence (2013, background): “Indeed, Overture, which had started as an independent company, had been acquired at this point by Yahoo, and it was later to be renamed Yahoo Search Marketing.”
Understanding the paradigm shift to computational social science in the presence of big data (2014, unknown): “Forexample,generalizedsecondprice position auctions have recently been identi ﬁ ed as not being equivalent to the Vickrey – Clarke – Groves mechanism in the keyword auction context [6,40].”
What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising (2012, background): “Athey and Ellison (2011) (henceforth AE) model user learning about general ad relevance in the course of a search session: upon learning the relevance of a clicked ad, the user updates his receiving impression A with probability x 100+x and no ads at all with the complementary probability.”
What is Different About Online Advertising? (2014, unknown): “This literature has been extended to incorporate reserveprices (EdelmanandSchwarz2010), clickweights (Liu and Chen 2006), and the incorporation of consumer choices into the model (Athey and Ellison 2009; Chen and He 2011).”
Paying for Prominence (2011, background): “…pricing decision, and the rm with the highest q is willing to pay the most to be prominent, and that is also the rm which consumers would most like to investigate rst. Similar e¤ects are also seen in models of sponsored-link auctions, as studied by Athey and Ellison (2011) and Chen and He (2006).”
Online advertising and privacy (2014, unknown): “Athey and Gans (2010), Bergemann and Bonatti (2011) and Athey, Calvano, and Gans (2012) study how targeting affects advertising markets and competition between online and offline media.”
Computer Mediated Transactions (2010, background): “See, for example, Athey and Ellison (2007), Edelman, Ostrovsky and Schwartz (2007), Varian (2007), and Varian (2009).”
Consideration Sets and Competitive Marketing (2006, background): “Therefore, if a rm deviates from M to the menu X, it increases its market share by at least 1 2 (1)+ 1 2 (1 (1)) = 12 , which by assumption is strictly higher than the added menu cost c(X) c(M ).”