What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising

By Przemyslaw Jeziorski, Ilya Segal. 2012

169 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7f3cd722f23d09a674769dc642d9430b21a06daa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jia Liu
2. Olivier Toubia
3. Pascal Van Hentenryck

In Strategy and Management

1. Jia Liu
2. Olivier Toubia

Citations in the corpus

• Aligning Popularity and Quality in Online Cultural Markets (2021, background): “…to Online Advertising In online advertising, ads shown together compete for user attention and are affected both by position bias and the other ads displayed on the same page, which are called negative externalities in the literature (Gomes, Immorlica, and Markakis 2009; Jeziorski and Segal 2012).”
• A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries (2018, methodology): “This was done either using static models, or dynamic models in which users search sequentially and stop searching when the marginal cost of search exceeds the marginal gains (Jeziorski and Segal, 2010; Kim et al., 2010; Dzyabura, 2013; Ghose et al., 2013; Shi and Trusov, 2013; Yang et al., 2015).”