Measuring State, Effect, and Response Uncertainty: Theoretical Construct Development and Empirical Validation

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Entrepreneurial alertness as a pathway to strategic decisions and organizational performance (2018, background): “…identifying the source and the nature of uncertainty is important (Milliken, 1987), especially when respondents are asked to assess effect uncertainty (Ashill and Jobber, 2010), we asked decision makers to rate how the relocation of the stadium to their business environment would impact their firm.”
Perceived uncertainty and behavioral logic: Temporality and unanticipated consequences in the new venture creation process (2019, background): “developmental phase of uncertainty (Kahneman and Tversky, 1982), but also adds to the current uncertainty literature by suggesting that response uncertainty, in addition to state uncertainty, may also be a primary impetus for perceived uncertainty (Ashill and Jobber, 2009; Gerloff, Muir, and Bodenst”