Assessing consumer response to Protected Designation of Origin labelling: a mixed multinomial logit approach

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Australian wines in the British wine market: A hedonic price analysis (2004, background): “Bonnet and Simioni (2001) use a random-coe(cid:30)cients logit model of demand to recover the distribution of consumers’ willingness-to-pay for labelled cheese, and to demonstrate that consumers do not value the quality signal provided by PDO labels for these French cheeses (Camembert).”
Food quality and safety: consumer perception and demand (2005, methodology): “…pricing methods (e.g. Baltzer, 2002; Steiner, 2004) or, more recently, mixed multinomial logit approaches (that take into account respondent heterogeneity, e.g. Bonnet and Simioni, 2001) have been used to estimate WTP in cases where market transaction data (usually scanner data) are available.”
Consumer interest in information cues denoting quality, traceability and origin: An application of ordered probit models to beef labels (2006, background): “Several studies have demonstrated that information on meat quality labels can be effective in improving consumer s perception and quality expectation of meat (Bredahl, 2004; Herrmann, Krischik-Bautz, & Anders, 2002; Issanchou, 1996; Oude Ophuis, 1994; Steenkamp & van Trijp, 1996; Verbeke & Viaene, 1”