The effects of utilitarian and hedonic online shopping value on consumer preference and intentions

By Jeffrey W. Overby, Eun-Ju Lee. 2006

1,075 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/c95f418156d062d5ac69a3e07d049d2880a1de47

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Citations in the corpus

Factors influencing Internet shopping value and customer repurchase intention (2012, background): “Utilitarian Internet shoppers prefer to focus primarily on task-speciﬁc functions, such as product/service evaluations and price-comparison features, prior to actual purchase (Overby and Lee 2006).”
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, unknown): “…consumer psychology has focused on understanding consumer online brand relationships (e.g. Hayes et al., 2006; Morgan-Thomas and Veloutsou, 2013), online shopping attitudes (e.g. Overby and Lee, 2006; Hausman and Siekpe, 2009), and e-word of mouth (e.g. Okazaki and Taylor, 2013; Chen et al., 2014).”
Destination food image and intention to eat destination foods: a view from Korea (2017, background): “Preferences formed by favourable attitudes lead to behavioural intentions (Hellier, Geursen, Carr, & Rickard, 2003; Overby & Lee, 2006).”
The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior (2018, background): “For example, shoppers utilize the Internet for convenience and price saving (Overby & Lee, 2006).”
Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion (2020, background): “This means the utilitarian value is another considerable factor in online shopping (Overby & Lee, 2006).”
The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour (2011, background): “Most studies have examined customer value in the context of offline rather than online consumer behaviour (Overby and Lee, 2006).”
Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis (2020, background): “Hedonic values focus on experiential benefits such as experiencing enjoyment when shopping online [42,43].”
Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach (2017, background): “Online purchase intensions have been extensively studied in online retailing (Anderson et al., 2014; Moon, Habib, et al., 2015; Overby & Lee, 2006; Ramayah & Ignatius, 2005).”
The Customer Engagement/Value Interface: An Exploratory Investigation (2013, background): “Specifically, brands which are viewed as mainly utilitarian are assessed primarily based on their perceived functional, instrumental benefits; thus reflecting relatively non-emotive, ‘means-end’ consumer decision-making processes (Babin et al., 1994; Overby and Lee, 2006; Jones et al., 2006).”
Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination (2015, background): “This finding supports previous literature that highlights service utility/quality in the online environment as an essential pillar of the value creation process (e.g. Barrutia and Gilsanz, 2013; Cheng et al., 2009; Overby and Lee, 2006).”