B2B services: linking service loyalty and brand equity

By Papassapa Rauyruen, K. Miller, Markus Groth. 2009

118 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c8e2892060c1449d80c16747e4266c4a3380e617

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Chia-Chen Chen
2. Jinde Jiang

In Organizational Behavior and Human Resource Management

1. Kuo-Lun Hsiao
2. Chia-Chen Chen

In Sociology and Political Science

1. Kuo-Lun Hsiao
2. Chia-Chen Chen
3. Jinde Jiang

Citations in the corpus

• What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty (2016, background): “In payment behavior studies, perceived value and loyalty are recognized as the main determinants of payment intention (Choi and Kim 2004; Rauyruen and Miller 2009; Lu and Hsiao 2010; Hsu and Lin 2015).”