What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty

By Kuo-Lun Hsiao, Chia-Chen Chen. Electronic Commerce Research and Applications, 2016

302 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6870eb0d6be9863069615173a585b81e2c1d98d4