How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions
By J. Reichelt, Jens Sievert, Frank Jacob. 2014
261 citations recorded by the source corpus.
Subfields: Communication, Sociology and Political Science, Human-Computer Interaction
View Paper: https://www.semanticscholar.org/paper/cf9e2692456529aa1166db05fd6bfac8e5ffab1c
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In Communication
In Sociology and Political Science
In Human-Computer Interaction
Citations in the corpus
- eWOM source credibility, perceived risk and food product customer's information adoption (2016, background): “In such a way, Yoo and Gretzel (2009) stated the interactions between structured content and trustworthiness, while information about “personal identifying information” (PII) has particular impact on the trust of receivers (Reichelt et al., 2014).”
- Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2017, background): “The effectiveness of eWOM on consumers’ attitudes and behavioural intentions is determined, to some degree, by the perceived credibility of eWOM communicators (Reichelt et al., 2014; Erkan & Evans, 2016).”
- The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption (2016, background): “TAM mostly focuses on the individual usage of a computer, with the concept of ‘perceived usefulness’, and disregards the essential social processes of information development and implementation (Riffai et al., 2012).”