The Quality of Price as a Quality Cue
By A. Rao. 2005
209 citations recorded by the source corpus.
Subfields: General Decision Sciences, Marketing
View Paper: https://www.semanticscholar.org/paper/c2dbcc44902d0b71ad015b793c7c6b3d9a9ed457
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In General Decision Sciences
In Marketing
- M. Flikkema
- R. Law
- Ard-Pieter de Man
- Mourad Touzani
- Jamie Murphy
- Carolina Castaldi
- Simone C. Mueller
- L. Lockshin
Citations in the corpus
- The Impact of Brand Quality on Shareholder Wealth (2011, unknown): “Higher brand quality is not only viewed by consumers as a signal of higher price (Kirmani and Rao 2000; Rao 2005), but is actually associated with higher prices (see Table 2).”
- Combining discrete choice and informed sensory testing in a two-stage process: can it predict wine market share? (2010, background): “Extensive research in marketing has shown for a wide range of products that consumers use price as a predictor to infer product quality (Rao, 2005).”
- The perceived credibility of quality labels: a scale validation with refinement (2008, background): “, 2006), price (Rao, 2005), advertising spending (Moorthy and Hawkins, 2005), warranties (Sobermann, 2003), money-back guarantee (Moorthy and Srinivasan, 1995), retailer reputation (Purohit and Srivastava, 2001), certification (Mishra, 2006) and quality labels (Fotopoulos and Krystallis, 2003; Larce”
- Helpful Reviewers in TripAdvisor, an Online Travel Community (2011, background): “In addition to price, brand, and country of origin that indicate product quality (Miyazaki, Grewal, & Goodstein, 2005; Rao & Monroe, 1989; Rao, 2005), reputation is another extrinsic cue indicating the quality of online merchants and online information creators (Dellarocas, 2003; Jin, Bloch, & Camer”
- Are Trademark Counts a Valid Indicator of Innovation? Results of an In-Depth Study of New Benelux Trademarks Filed by SMEs (2014, background): “Although trademarks do not protect inventions or new knowledge, as patents do, theymay help to capitalize on first mover advantage, for example through brand identification and loyalty (Schmalensee, 1978; McClure, 1996; Rao, 2005; Aaker, 2007; Fosfuri et al., 2008; Davis, 2009).”