Combining discrete choice and informed sensory testing in a two-stage process: can it predict wine market share?

By Simone C. Mueller, P. Osidacz, I. Francis, L. Lockshin. 2010

170 citations recorded by the source corpus.

Subfields: Food Science, Sensory Systems, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/8a75ca86b1b80fbfc168ca8bafb2d6e72a03be00

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Dieter Hoffmann
2. Fraser McLeay
3. G. Szolnoki
4. Chrysostomos Apostolidis

In Sensory Systems

1. Dieter Hoffmann
2. G. Szolnoki

In Tourism, Leisure and Hospitality Management

1. Dieter Hoffmann
2. G. Szolnoki

Citations in the corpus

• Should we stop meating like this? Reducing meat consumption through substitution (2016, background): “DCEs can provide results that have high external validity (Louviere et al., 2000) and are strongly related to actual market shares (Mueller et al., 2010a, 2010b) as they force consumers to trade off desirable and undesirable product attributes.”
• Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research (2013, background): “…location tests are applied, where participants are recruited mostly on the street, not far from the test studio (e.g. Mueller and Szolnoki, 2010; Szolnoki, 2010) or participants will be invited directly via telephone or email (e.g. Lange et al., 2002; Chrea et al., 2010; Mueller et al., 2010).”