On the nature of attitude-behavior relations: the strong guide, the weak follow

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Simple and Painless? The Limitations of Spillover in Environmental Campaigning (2009, background): “It is suggested that engaging in a particular behaviour may have one or more effects: First, the individual’s attitude towards performing the specific behaviour in question may change (Holland et al. 2002b).”
Cute, Creepy, or Crispy—How Values, Attitudes, and Norms Shape Human Behavior Toward Bats (2016, background): “Attitude strength is an important consideration for interventions because strong attitudes are more likely to persist over time, resist change, influence information processing, and predict behavior (Petty and Krosnick 1995; Krosnick and Petty 1995; Holland et al. 2002).”
Exploring the Latent Structure of Strength‐related Attitude Attributes (2006, background): “And many investigators have averaged importance and certainty to create composite indices (e.g., Bassili, 1996a; Eagly et al., 2000; Haddock et al., 1996, 1999; Hodson et al., 2001; Holland et al., 2002; Miller, 1965; Prislin, 1996; Theodorakis, 1994).”
Attitudes and persuasion. (2006, unknown): “These evaluative abstractions vary in strength, which in turn has implications for persistence, resistance, and attitude-behavior consistency (Holland et al. 2002a, Petty et al. 2004).”