Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model
By Myung Ja Kim, Choong‐Ki Lee, Timothy Hyungsoo Jung. Journal of Travel Research, 2018
1,212 citations recorded by the source corpus.
Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The study identified cognitive and affective responses as significant mediators in predicting attachment and visit intention. The results demonstrated that the intention to visit places shown in VR tourism was influenced by attachment to VR. Cognitive response had a stronger influence than affective response on the intention to visit a destination in VR. This study sheds light on why potential tourists visit destinations shown in VR.
Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Human-Computer Interaction
View Paper: https://www.semanticscholar.org/paper/a7bd2ea3a2cc61d47ee9f004020c12f231378cb0
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
In Human-Computer Interaction
Citations in the corpus
- COVID-19 event strength, psychological safety, and avoidance coping behaviors for employees in the tourism industry (2021, methodology): “The SOR model is widely employed in tourism studies (Rajaguru, 2013; Jani & Han, 2014; Kim et al., 2018) and implies that an environmental stimulus (S) elicits a cognitive and emotional reaction from an organism (O), thereby triggering the corresponding behavior response (R) (Björk et al.”
- The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model (2020, methodology): “Based on the SOR model, the importance of the physical environment in influencing consumer emotion has been widely verified in different consumption settings (Kim et al., 2020).”
- I love you, but you let me down! How hate and retaliation damage customer-brand relationship (2022, neutral): “…as the association of electronic word of mouth (eWOM) and online interactivity on customers ’ decisions (Cambra-Fierro et al., 2017), virtual reality tourism (Kim et al., 2018), engagement with an online brand community (Islam and Rahman, 2017) and online social commerce loyalty (Wu and Li, 2018).”
- The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective (2020, background): “Brand equity has been an important marketing concept since the 1980s [48] and has recently become an increasingly important concept for cultural organizations [49].”