Corporate Branding, Emotional Attachment and Brand Loyalty: The Case of Luxury Fashion Branding
By M. Khan, Sufyan Rasheed, Fahad Islam, Hafiz I. Ahmed, M. Rizwan. 2016
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View Paper: https://www.semanticscholar.org/paper/13c47c43a8800052a6d27afdcca90c294b44dd78