Country-of-origin effects in consumer processing of advertising claims

By Peeter W. J. Verlegh, Jan-Benedict E M Steenkamp, M. Meulenberg. 2005

259 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bd2952b2c5106344ffccd05dba816a9adccb65a4

How researchers see this paper

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In Marketing

1. Jin Kyun Lee
2. Wei‐Na Lee

In Sociology and Political Science

1. Jin Kyun Lee
2. Wei‐Na Lee

Citations in the corpus

• The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects (2009, unknown): “More recent findings have been reported by Gürhan-Canli and Maheswaran (2000), Knight and Calantone (2000) and Verlegh et al. (2005).”
• Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge (2009, background): “It was also found that COO has a significant impact on product evaluation, particularly when consumers are less motivated to process available information when they have low product knowledge (Verlegh, Steenkamp, and Meulenberg, 2005).”