Preference for green packaging in consumer product choices – Do consumers care?

By Joonas Rokka, L. Uusitalo. 2008

463 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/bb83c6a3a77ce233d94c94ab3332c1c534418256

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In Management, Monitoring, Policy and Law

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Citations in the corpus

Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers (2018, background): “Packaging is an indispensable aspect for sales [7].”
It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice (2012, background): “Surprisingly little empirical research has addressed the impact of attribute tradeoffs as an explanation for the often disappointing levels of green product adoption by consumers, but such understanding is vital if green products are to achieve mass-market status (Peattie 1999; Rokka and Uusitalo 20”
How can corporate social responsibility activities create value for stakeholders? A systematic review (2011, unknown): “Packaging (Business practices) Rokka and Uusitalo (2008)”
Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects (2012, background): “Product and Brand Manipulations Because realism is required for research on environmentally friendly choices (Rokka and Uusitalo 2008), we did our best to approximate real purchase conditions.”
Social aspect of sustainable packaging (2010, background): “Their increased concerns on environmental issues and willingness to act on those concerns somehow do not refl ect in their willingness to pay more for sustainable packages.(11,27,30,31) A global consumers survey by McKinsey in Brazil, Canada, China, France, Germany, India, UK and the USA, which link”
Green consumerism: the influence of product attributes and values on purchasing intentions (2015, background): “The effect of such strategies on consumers’ purchasing behaviour has extensively been researched (e.g. Leire and Thidell, 2005; Gulbrandsen, 2006; D’Souza and Taghian, 2007; Rokka and Uusitalo, 2008; Thøgersen et al., 2010).”