Determinants of customer loyalty and share of wallet in retail banking

By Chris Baumann, Suzan Burton, Greg Elliott. 2005

188 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/bad38893a27e30e5bee7e056bc5fb8da7303d4a1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Jochen Wirtz
2. May Oo Lwin
3. Anna S. Mattila

In Marketing

1. Anna S. Mattila
2. Jochen Wirtz
3. May Oo Lwin
4. I. Lin
5. Heesup Han
6. Holger Roschk
7. S. Tanford
8. L. Andreu

In Organizational Behavior and Human Resource Management

1. Anna S. Mattila
2. Jochen Wirtz
3. May Oo Lwin
4. S. Tanford
5. Heesup Han
6. L. Andreu
7. Holger Roschk
8. J. Bigné

Citations in the corpus

• DRIVERS OF CUSTOMER LOYALTY IN A RETAIL STORE ENVIRONMENT (2008, unknown): “s s s k kj j j kj j j BI PQ SQ p p p p p p j Customer k Loyalty it     [4]”
• How Effective Are Loyalty Reward Programs in Driving Share of Wallet? (2007, background): “2001; Oliver 1999), whereas share of wallet reflects the consumer’s brand level spending within a product category (Baumann et al. 2005).”