A dynamic multinomial probit model for brand choice with different long‐run and short‐run effects of marketing‐mix variables

By Richard Paap, Philip Hans Franses. 2000

72 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Kristiaan Helsen
2. Marnik G. Dekimpe
3. Harald J. van Heerde
4. Michael P. Keane
5. Paat Rusmevichientong
6. David B. Shmoys
7. Zuo-Jun Max Shen
8. Koen Pauwels

In Marketing

1. Harald J. van Heerde
2. Michael P. Keane
3. Paat Rusmevichientong
4. David B. Shmoys
5. Zuo-Jun Max Shen
6. Marnik G. Dekimpe
7. Kristiaan Helsen
8. Koen Pauwels

Citations in the corpus

• Panel Data Discrete Choice Models of Consumer Demand (2013, background): “This approach was pursued in Keane (1997) and in a number of subsequent papers, such as Paap and Franses (2000), Smith (2005), Dubé, Hitsch and Rossi (2010) and many others.”
• Dynamic Assortment Optimization with a Multinomial Logit Choice Model and Capacity Constraint (2010, background): “We are interested in finding a policy that minimizes the regret, which is equivalent to maximizing the total expected reward ∑T t=1 E [f(St)] .”
• The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007, background): “We refer to Fok et al. (2006) for a formal proof of these various properties, and to Franses (1994) or Paap and Franses (2000) among others for previous applications.”