A contemporary higher education student-choice model for developed countries
By Demetris Vrontis, Alkis Thrassou, Yioula Melanthiou. 2007
179 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/b8552f0ea7a98d52a8dc1d572b82023f5f87a159
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- International student destination choice: the influence of home campus experience on the decision to consider branch campuses (2011, methodology): “Vrontis et al. (2007) produced a contemporary higher education student choice model for developed countries using a contingency methodological approach, which initially utilised existing models to create a preliminary generic higher education student choice model.”
- Brand personality in higher education: anthropomorphized university marketing communications (2017, background): “Previous research had identified the location of a university to be of high importance to student choice; typically, this has been the distance from a prospective student’s home (Briggs, 2006; Vrontis et al., 2007).”