The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness

By Alexandra Aguirre‐Rodriguez. 2013

105 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b83ea3129c241c025c77859af9fa0d94afdcd36c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. S. Das
2. Michelle R. Nelson
3. Chang-Dae Ham

In Marketing

1. S. Das
2. Michelle R. Nelson
3. Chang-Dae Ham
4. Sophie C. Boerman
5. E. V. van Reijmersdal
6. Chingching Chang

In Sociology and Political Science

1. S. Das
2. Michelle R. Nelson
3. Chang-Dae Ham
4. Sophie C. Boerman
5. E. V. van Reijmersdal
6. Chingching Chang

Citations in the corpus

• How to Measure Persuasion Knowledge (2015, methodology): “Recently, Aguirre-Rodriguez (2013) measured dispositional persuasion knowledge to control individuals’ prior persuasion knowledge using Bearden, Hardesty and Rose’s (2001) scale in the context of a scarcity appeal in the advertisement. In sum, Bearden, Hardesty and Rose’s six-item scale has been use”