Value Creation through Service Offers
By Véronique Malleret. 2006
184 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/b74a3a7cb54bc9b572d59de3ef4dfd72651c9f55
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- O. Benedettini
- Morgan Swink
- Andy Neely
- Heiko Gebauer
- Christian Kowalkowski
- Lars Witell
- Ian Miles
- Anders Gustafsson
In Strategy and Management
- Christian Kowalkowski
- Heiko Gebauer
- Andy Neely
- O. Benedettini
- Morgan Swink
- Lars Witell
- Anders Gustafsson
- María Jesús Nieto
Citations in the corpus
- Examining the influence of service additions on manufacturing firms' bankruptcy likelihood (2017, background): “An offering including more services tends to be more unique, difficult to imitate for competitors and valuable to customers (Malleret, 2006).”
- Service innovation in manufacturing firms: Evidence from Spain (2012, background): “Of course, the devel opment of profitable services in manufacturing firms is far from systematic and immediate (Malleret, 2006).”
- Exploitation or exploration in service business development? : Insights from a dynamic capabilities perspective (2010, background): “Forming a dominant design includes tactical choices on how to bundle capital goods and services and how to charge them (Malleret, 2006).”
- Any way goes : Identifying value constellations for service infusion in SMEs (2013, background): “Despite a few studies of service infusion in SMEs (Gebauer, Paiola, et al., 2010; Malleret, 2006), no explicit investigations consider how SMEs manage to infuse service into their business.”