Exit Services Marketing – Enter Service Marketing

By E. Gummesson. 2007

301 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/b71f877739c8151eb53475dfad0b6ea7d62a483a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Stephen Louis Vargo
2. Robert F. Lusch
3. Dimitrios Buhalis
4. E. Gummesson
5. Hongmei Zhang
6. S. Gordon
7. Xifeng Ding
8. Melissa Archpru Akaka

In Organizational Behavior and Human Resource Management

1. Stephen Louis Vargo
2. Robert F. Lusch
3. Dimitrios Buhalis
4. E. Gummesson
5. S. Gordon
6. Hongmei Zhang
7. Xifeng Ding
8. Melissa Archpru Akaka

Citations in the corpus

• Experience Value Cocreation on Destination Online Platforms (2018, methodology): “…the customer and always results from co-creation” (Cossío-Silva et al. 2016, 1622), “is actualized in the customer usage process rather than in the supplier value chain” (Gummesson 2007, 114), and “is always uniquely and phenomenologically determined by the beneficiary” (Vargo and Lusch 2016, 8).”
• Transitioning from service management to service-dominant logic: Observations and recommendations (2010, background): “According to Gummesson (2007b, 2010b), what has been referred to as the “service sector” is a clutter and patchwork.”