Positioning countries on personality dimensions: Scale development and implications for country marketing

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Destination Personality: Scale Development And Validation (2018, methodology): “(2013) and d’Astous and Boujbel (2007). Only the study by RojasMéndez et al. (2013) is directly comparable to our study because they have used structural equation modeling analyses to test the predictive validity.”
Are Consumer and Brand Personalities the Same (2012, background): “Unlike previous studies (e.g. Aaker, 1997; Aaker, 1997; Aaker et al., 2001; Caprara et al., 2001; d'Astous & Boujbel, 2007; d'Astous & Lévesque, 2003; Sung & Tinkham, 2005; Venable et al., 2005), the brand selection procedure asked the participants to rate the brand personality of their favorite…”
Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism (2015, background): “This is because tourists extensively describe destinations with human traits and such descriptions enable them to determine if a destination is congruent to self (d’Astous and Boujbel 2007; Ekinci, Sirakaya-Turk, and Preciado 2013).”
Brand management in higher education: The University Brand Personality Scale (2016, methodology): “A six-factor solution was most appropriate based on a variety of commonly applied criteria: inspection of scree plot, interpretability, and eigenvalues greater than unity (D'Astous & Boujbel, 2007; Sung & Tinkham, 2005).”