Content Analysis of Gender Roles in Media: Where Are We Now and Where Should We Go?

By R. Collins. 2011

410 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/9dc6582ca6119010c69b093c3a18e38f4fe6193a

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In Gender Studies

Citations in the corpus

A longitudinal content analysis of gender role portrayal in Belgian television advertising (2016, background): “Since the 1970s, following an emancipatory movement and the rise of commercial television, gender stereotyping in advertising has been the subject of a growing bodyof academic research (Collins 2011;Wolin 2003).”
The Gender Pay Gap: Challenging the Rationalizations. Perceived Equity, Discrimination, and the Limits of Human Capital Models (2012, background): “Both female and male characters are most likely to be portrayed in gender-traditional roles and occupations (Collins 2011; Smith et al. 2010), and work roles inhabited by female characters are likely to involve clerical or service occupations and are unlikely to include the exercise of authority…”
Depictions of Gender on Primetime Television: A Quantitative Content Analysis (2017, background): “Occupational stereotypes have been well documented in previous content analyses of television, with the results indicating that women are often shown as submissive homemakers and wives (Collins, 2011).”
Event2Mind: Commonsense Inference on Events, Intents, and Reactions (2018, result): “Shown in Table 4, our results indicate a gender bias in the behavior ascribed to characters, consistent with psychology and gender studies literature (Collins, 2011).”
Do Mass Mediated Stereotypes Harm Members of Negatively Stereotyped Groups? A Meta-Analytical Review on Media-Generated Stereotype Threat and Stereotype Lift (2017, background): “When it comes to the depiction of both genders, more recent analyses suggest that women are underrepresented in popular media (cf. Collins, 2011), such as top-grossing movies (S. L. Smith & Granados, 2009), local TV news (Desmond & Danilewicz, 2010), primetime TV (Sink & Mastro, 2017), music videos…”