Reverse innovation, emerging markets, and global strategy

By V. Govindarajan, Ravi Ramamurti. 2011

661 citations recorded by the source corpus.

Subfields: Political Science and International Relations, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b05199e4fe3cfbc0e810bde21e834d07c290beb0

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In Political Science and International Relations

In Strategy and Management

Citations in the corpus

Low-cost innovation in emerging markets (2015, background): “…than invention While radical innovation calls for invention of path breaking technologies, low-cost innovation calls for improvised innovation (Govindarajan & Ramamurti, 2011, p. 192) which is based on process innovation or architectural technology (i.e., integrating and using already…”
The Creation and Diffusion of Innovation in Developing Countries : A Systematic Literature Review (2016, positive): “The innovation process could involve reverse diffusion (Govindarajan and Ramamurti, 2011), when an innovation is adopted first in LICs before spreading to advanced industrial economies, reverse engineering, jugaad (Gulati, 2010), in case the innovation involves arrangement or work-around and is born”
Assessing India's lead market potential for cost‐effective innovations (2012, positive): “Govindarajan and Ramamurti (2011) have stated that instances of “reverse innovations” flowing from emerging economies towards developed countries, though palpable, are still not commonplace.”
What is Frugal, What is Innovation? Towards a Theory of Frugal Innovation (2012, neutral): “reverse diffusion (Govindarajan and Ramamurti, 2011), reverse engineering, use of bricolage (Levi-Strauss, 1967), creative improvisation or jugaad (Gulati, 2010), design thinking”
Innovation and productivity in formal and informal firms in Ghana (2017, neutral): “The innovation process could involve reverse diffusion (Govindarajan and Ramamurti, 2011), when an innovation is adopted first in LICs before spreading to advanced industrial economies, jugaad innovations (Gulati, 2010), in case the innovation involves arrangement or work-around and is born out of l”
What is really different about emerging market multinationals (2012, background): “…ability to make products and services at ultra-low costs, their ability to develop ‘good enough’ products with the right feature-price mix for local customers, and so on (see Cuervo-Cazurra and Genc, 2008; Govindarajan and Ramamurti, 2011; Guillen and Garcia-Canal, 2009; and Ramamurti, 2009a).”
Offshoring innovation to emerging markets: Organizational control and informal institutional distance (2014, background): “The initial structure of emerging market-based investments made by companies such as Microsoft (Tong & Li, 2008) and GE (Govindarajan & Ramamurti, 2011) for the purposes of engaging in innovation support this perspective.”
Business models in global competition (2018, background): “…headquarters (Dobbs, Manyika & Woetzel, 2015), reverse transfering some successful business models from emerging markets to be applied globally (Govindarajan & Ramamurti, 2011), and designating some emerging market subsidiaries as global champions, global innovators or strategic leaders for…”
A Typology of Reverse Innovation (2015, background): “Reverse innovation Innovations adopted first in poor (developing) countries before being adopted in advanced economies Govindarajan and Ramamurti (2011), Govindarajan and Trimble (2012), Immelt et al.”