Risk and Uncertainty in Travel Decision-Making: Tourist and Destination Perspective

By M. Karl. 2018

299 citations recorded by the source corpus.

Many studies on risk and destination choice focus on specific destinations or tourist characteristics in an isolated way, resulting in a fragmented nature in research results without a comprehensive understanding. Therefore, an integrated research approach is applied using tourists’ self-assessments of risk and uncertainty in travel decision-making, as well as key characteristics of destinations at hypothetical and realistic stages of the destination choice process. The study uses data collected from a survey on German tourists’ destination choice behavior. The results show that high educational levels and high travel frequencies are distinct characteristics of risk-affine tourists, while higher age groups are more dominant in risk- and uncertainty-averse tourist types. Tourists with varying attitudes toward risk and uncertainty in travel decision-making differ strongly with respect to ideal destinations initially, but choose rather similar destinations when it comes to the final destination choice.

Subfields: Social Psychology, Sociology and Political Science, Transportation

View Paper: https://www.semanticscholar.org/paper/af94dad4d5cef5f1367efa2cabcb0997e7834ac0

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Citations in the corpus

Fueling the intrapreneurial spirit: A closer look at how spiritual leadership motivates employee intrapreneurial behaviors (2021, background): “These conditions affect tourists’ perceived risk levels, decision making, and tour plans, which, in many cases, impede hospitality firms’ growth and performance (Fuchs, 2013; Karl, 2018).”
Impact of the perceived risk from Covid-19 on intention to travel (2020, methodology): “Five items related to risk perception were used, adapted from the work of Rittichainuwat and Chakraborty (2009), Tavitiyaman and Qu (2013) and Karl (2016).”
Accommodation decision-making during the COVID-19 pandemic: Complexity insights from Greece (2020, unknown): “Within the broader field of behavioural economics, risk perception and cognition inform one’s internal interpretation of stimuli, hence their response to a certain situation based on frequency-based probabilities and maximisation of expected utility (Todd and Gigerenzer, 2003; Karl, 2018).”
Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic (2021, methodology): “, 2020), perceived risk scale from (Karl, 2018), attitude scale from (Bae & Chang, 2020), social media scale from (Ebrahimi et al.”