National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect

By Eugene D. Jaffe, Israel D. Nebenzahl. 2001

299 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers (2008, methodology): “The COO information is provided by the phrase “Made in . . . ” with the country name (Jaffe and Nebenzahl, 2001).”
Product Ethnicity: Revisiting the Match between Products and Countries (2007, unknown): “The COO literature provides ample evidence that home products are more positively evaluated in developed countries with individualist cultures than are foreign products (Jaffé and Nebenzahl 2001).”
The determinants and measurement of a country brand: the country brand strength index (2010, background): “…turning to branding techniques to differentiate their country on the global stage in order to establish a competitive edge over rival countries in the belief that a strong country brand can contribute to the country’s sustainable development (Jaffe and Nebenzahl, 2001; Kleppe and Mossberg, 2006).”