The Impact of Product Innovativeness on the Link between Development Speed and New Product Profitability
By Fred Langerak, Erik Jan Hultink. 2006
177 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Management of Technology and Innovation, Management Science and Operations Research
View Paper: https://www.semanticscholar.org/paper/adcea35678b885d8f0ff456becad1ad9a6791960
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In Economics and Econometrics
In Management of Technology and Innovation
In Management Science and Operations Research
Citations in the corpus
- New product development processes and new product profitability: Exploring the mediating role of speed to market and product quality (2011, background): “Expenditures in this phase are positively associated with speed to market (Datar et al., 1997), product quality (Lukas and Menon, 2004; MacCormack, Verganti, and Iansiti, 2001), and profitability (Henard and Szymanski, 2001; Langerak and Hultink, 2006).”
- Understanding Antecedents of New Product Development Speed: A Meta-Analysis (2010, unknown): “For example, according to one perspective the relationship between speed and outcome is curvilinear (reverse Ushaped), where accelerating product development improves product quality and increases performance by reducing costs up to a point, after which further shortening of the cycle time increases”