Will Online Shopping Compete More with Traditional Retailing or Catalog Shopping?

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Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores (2015, background): “Ward (2001) argues that customer shopping skills may “spill over” different channels, making these channels substitutable.”
The Diffusion of E-commerce among SMEs: Theoretical Implications and Empirical Evidence (2003, background): “In this connection, one can either treat the problem in terms of consumer substitution behavior among distributive channels (Ward, 2001) or simply employ transaction costs theory (Williamson, 1985) in assuming that both ecommerce and mail order yield coordination costs advantages (Garicano and Kapla”
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time (2011, background): “…of the Internet channel (Ansari, Mela, and Neslin 2008; Biyalogorsky and Naik 2003; Deleersnyder et al. 2002; Geyskens, Gielens, and Dekimpe 2002; Ward 2001), by testing our theory on a unique data set collected from a retailer of high-end apparel, accessories, and home furnishings, which added…”